Twitter, I feel, is about networking. As I’ve posted in my own blog, Twitter is part of the social networking revolution, which is becoming more and more important to name-brand identity for corporations. As much as many people don’t understand it or dislike it, I don’t think it’ll become a thing of the past very soon.

I recently went to a social media conference where companies were talking about social media on a very simple level. Imagine a room of 50+ people from the old school of media all asking each other “so what is this zany thing called a Tweet?” It wasn’t so bad though because we got on the topic of corporate tweeting and social media. One the one hand, you want to reach out to the customer and be friendly, and engage your market. On the other hand, you’re vulnerable out in the open and the idea of constant, unedited communication has your legal department on the verge of a coronary.

A few talking points:

- What are some best practices for running a corporate Twitter account? There is definitely a balance between engaging the market, and protecting your brand and satisfying legal.

- Can corporate ever be successful in these ventures? Personally, I can’t bring myself to follow many of these accounts because they remind me of link bots; just taking the safe route and sending out product links and updates.

Social media is quickly becoming popular in traditional companies (nice one RIM!), but it’s apparent the old and new schools are in many ways mutually exclusive. Someone help!