You are here: Home > overt benefit
Tag Archives: overt benefit

Innovate or Die – Part 2

by on Thursday, September 30, 2009 in Uncategorized

Tweet Welcome back!  In developing your product or service to be meaningfully unique, you’ll need to leverage three additional points. Explore Stimulus Exploring stimulus is a crucial component to the development of new ideas. In typical brainstorming, people make a list of ideas to develop something out of nothing. Imagine if you decided that you [...]

Read full story • Comments { 0 }
eurekaranch.jpg

Innovate or Die – Part 1

by on Wednesday, September 30, 2009 in Marketing

Tweet Recently, Erik and I traveled to the Eureka! Ranch in Cincinnati, Ohio.  You may have never heard of Eureka! but you’ve likely been affected by their innovations; most Americans have interacted with about 18 products or services that were conceived or developed at the Eureka! Ranch, including the Swiffer Sweeper, Nissan Xterra and American [...]

Read full story • Comments { 0 }