Tweet My family and I attended one of the most amazing weddings in New Jersey this June. My parents flew in on American Airlines, I flew in on my old friend, Southwest Airlines and my sister tried a new airline – JetBlue. I’ve not yet had that the pleasure of travelling on JetBlue, but my [...]
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Jesus and the iPad
Tweet The past few weekends have been brilliant in proving that audiences vary all over the world. Two different events with which I had a personal experience painted a vivid picture. First, the iPad launch. I’ve read a number of tweets, blogs and even a clip on Modern Family asking why someone needs an iPad. [...]
Does Best Buy’s Twelpforce Help or Hurt?
Tweet This morning I watched the new Best Buy Twelpforce commercial (@twelpforce) where a gentleman stands up in the middle of a football field and proclaims his need for a new tv. Best Buy’s team of people, known on Twitter as the Twelpforce respond to him from the bleachers suggesting an LED tv. He responds [...]
If I Can’t Read It, I Can’t Buy It
Tweet Vision at 55, just like driving the speed limit, sucks. Unfortunately, what you’ll find is designers love putting together beautiful marketing materials that only a fourth grader can read due to the 8-point font. Have a good look at all your marketing materials, business cards and websites to make sure you use a legible [...]
Innovate or Die – Part 1
Tweet Recently, Erik and I traveled to the Eureka! Ranch in Cincinnati, Ohio. You may have never heard of Eureka! but you’ve likely been affected by their innovations; most Americans have interacted with about 18 products or services that were conceived or developed at the Eureka! Ranch, including the Swiffer Sweeper, Nissan Xterra and American [...]
Do Something Worth Talking About, Go Viral
Tweet A word that people can’t stop saying is “viral.” Everyone wants their ideas, videos, books, products and services to all go viral. On the other hand, we’re stuck making the same old boring thing, slightly repackaged in hopes that people will notice. What you really need is a dramatic difference. Notice that it’s not [...]
Pixar vs. GM – FIGHT!
Tweet This weekend, Pixar took top honors at the box office with Up, smacking about $70 million dollars out of our pockets and tickling the cranky critics. At the same time, GM is approaching bankruptcy and, if it clears, will be the third largest in the history of this country. Why bother mentioning both of [...]
Tech in Twenty Interview – Nan Palmero
Tweet On July 2nd, 2009, I was interviewed by Luis Sandoval aka @pandaran and Jennifer Navarette aka @epodcaster for Tech In Twenty. We discussed two of my favorite topics, business and technology. Have a listen! Tech In Twenty with Nan Palmero Tweet
Why Is The Internet & Technology So Hard?
Tweet Have you noticed that there are pieces of technology that should be wildly popular, but they become overly complex so the soccer moms never seem to quite transition over to them? Interestingly, this is not a new concept. Aesop did this centuries ago with his simple fables. Simplicity is able to transcend languages, cultures [...]
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